View from the Cole-Face
One of my priorities in business is to keep things fresh. I try to come up with new, or re-work old, ideas on a regular basis. The 'View from the Cole-Face' articles is one such trial that turned out to be a real winner.
It is simply a weekly editorial piece that tells how it really is working in Estate Agency. How legislation affects us, some of the comedy moments that occur, my own views on the good and the bad of the business and frankly any other musings I care to put to print.
The pieces appear in our weekly local paper adverts. They can vary from serious political comment to tongue in cheek rants to generally putting the world to rights. Whether you agree with the comments or not, we've found the straight talking is appreciated and the fact I'm not your stereotypical smarmy estate agent tends to enhance our reputation.
We receive more and more instructions based on clients being 'fans' of the articles and that persuaded me to archive them via our website rather than retain them purely in our paper advertising.
If you get chance to flick threw them I hope you enjoy. Feel free to email me any property questions you would like me to tackle in future articles.
For more info contact Mike Cole via email: Mike.cole@imagine-group.co.uk
Does it pay to be Social?
This week, we reached number 26 on the Zoopla list of most influential estate agents in the UK for Social Media. Not bad considering there are several thousand estate agencies trading. In truth, I think we can improve further and that means we have the potential to climb even further up that list. However, I’m delighted that our efforts to engage with people through this medium to date would appear to be better than thousands of other agents have managed.
Here Come The Girls…
As I hope most of you’d agree, we invest a lot of time, money and energy on our marketing and branding. It’s an area we feel we punch well above our weight in, and one of the many reasons why so many homeowners and landlords choose us.
The Grand Old Duke of York…
He wasn’t the only one who had 10,000, you know.
In April, this website received 10,000 visits in a month for the first time since we started in 2006. 10,618 to be absolutely precise and of these, 5,436 were new visits here. For an agency with 3 branches, this represents a level of interest far in excess of what the average agency website attracts and as such, is highly relevant if you’re considering which agent should be selling your home or letting your property.
Earnings v Property Prices
The property industry provides an abundance of survey opportunities. One that grabbed my attention this week looked at the correlation between wages and UK house prices.
Cheesy Wotsit!
One of the negatives of being an estate agent is that you know many people are deeply suspicious of you before you even open your mouth. In the case of some agents, this is actually worse when they do open their mouths! I'm not naïve enough to think this doesn't have some justification. However, in my experience there are actually quite a high proportion of decent and genuine people, certainly at the more reputable agencies.
Imagine Conveyancing…
Conveyancing is the term for the legal process of housing transactions. As someone whose business is influenced by the competence of conveyancers, finding a good one is key.
View from the Coleface
Does it pay to be Social?
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