View from the Cole-Face
One of my priorities in business is to keep things fresh. I try to come up with new, or re-work old, ideas on a regular basis. The 'View from the Cole-Face' articles is one such trial that turned out to be a real winner.
It is simply a weekly editorial piece that tells how it really is working in Estate Agency. How legislation affects us, some of the comedy moments that occur, my own views on the good and the bad of the business and frankly any other musings I care to put to print.
The pieces appear in our weekly local paper adverts. They can vary from serious political comment to tongue in cheek rants to generally putting the world to rights. Whether you agree with the comments or not, we've found the straight talking is appreciated and the fact I'm not your stereotypical smarmy estate agent tends to enhance our reputation.
We receive more and more instructions based on clients being 'fans' of the articles and that persuaded me to archive them via our website rather than retain them purely in our paper advertising.
If you get chance to flick threw them I hope you enjoy. Feel free to email me any property questions you would like me to tackle in future articles.
For more info contact Mike Cole via email: Mike.firstname.lastname@example.org
Recent articles and musings
Does it pay to be Social?
This week, we reached number 26 on the Zoopla list of most influential estate agents in the UK for Social Media. Not bad considering there are several thousand estate agencies trading. In truth, I think we can improve further and that means we have the potential to climb even further up that list. However, I’m delighted that our efforts to engage with people through this medium to date would appear to be better than thousands of other agents have managed.
Here Come The Girls…
As I hope most of you’d agree, we invest a lot of time, money and energy on our marketing and branding. It’s an area we feel we punch well above our weight in, and one of the many reasons why so many homeowners and landlords choose us.
The Grand Old Duke of York…
He wasn’t the only one who had 10,000, you know.
In April, this website received 10,000 visits in a month for the first time since we started in 2006. 10,618 to be absolutely precise and of these, 5,436 were new visits here. For an agency with 3 branches, this represents a level of interest far in excess of what the average agency website attracts and as such, is highly relevant if you’re considering which agent should be selling your home or letting your property.
Earnings v Property Prices
The property industry provides an abundance of survey opportunities. One that grabbed my attention this week looked at the correlation between wages and UK house prices.
One of the negatives of being an estate agent is that you know many people are deeply suspicious of you before you even open your mouth. In the case of some agents, this is actually worse when they do open their mouths! I'm not naïve enough to think this doesn't have some justification. However, in my experience there are actually quite a high proportion of decent and genuine people, certainly at the more reputable agencies.
Conveyancing is the term for the legal process of housing transactions. As someone whose business is influenced by the competence of conveyancers, finding a good one is key.
Past articles and musings
New Government Housing Initiatives.
How to Increase Your Chance of a Sale
Social Media – Does it Sell Houses?
Online Auctions – 0% Selling Fee!
Launch of Open Home Events
Do Young People Deserve Our Sympathy?
A rip-roaring start to the New Year.
2012 Local Property Review
We’re All Going to the Zoo Tomorrow…
Property Management - Why is it such a dangerous business?
Never Judge a Day by the Weather
I'd like your opinion on an estate agency dilemma....
Have we got what it takes?
Is there such a thing as too many agents?
RIP - David Cole (March 14th 1944 – July 27th 2012)
Give the housing market a sporting chance…
How to Sell a House in the Rain
The Perfect Face for Radio
Mad Dogs and English Women…
The Sale is the Easy Bit..
Banging the Property Drum
Top 3 factors when choosing an estate agency to sell your home
Can We Believe House Prices Statistics
Rightmove profits soar – again!
I’m delighted to share 2 very exciting pieces of news!
Should Estate Agents Work on Saturdays?
The Consistently Inconsistent Property Market
Happy New Year from Award Winning Agency
The Land Development Conundrum
Cameron Launches New Housing Policy
Why the Top End of the Market Keeps Moving
ZOOPLA & PRIME LOCATION MERGE
Is Your Agent a Neanderthal?
OPEN HOUSE MARKETING - Does it work?
Do Agents Know About The New Ombudsman Rules?
TIP FOR HOLIDAY FLIGHT BOOKINGS
How Many Agents Will Survive??
The Morning After The Morning Before
Look Out For – ‘SAFE AGENTS’
Bushey Office Buck the Trend!!
TRIATHLON - AGENCY CHALLENGE RESULTS...
Advertising My Fellow Agents
Oh I Do Love To Be Beside The Seaside.
Why do Properties Look Like they are Increasing?
Hallelujah! It’s Finally Happened!
I Think I’ve Broken a Record!
RENTING COSTS MORE THAN HOME OWNERSHIP
MARY PORTAS CUSTOMER SERVICE IN ESTATE AGENCY REVIEW
'How's the property market looking so far?'
The ONLY 3 Ways YOU Can Affect A Sale On Your Home...
AWARD WINNING BUT ROOM FOR IMPROVEMENT...
Imagine Moving Home Too...
Getting A Foot On The Property Ladder
In Sickness and In Health
How You Spot A Good Seller
The Banks - Seriously Driving Me Mad
How to Conduct a Viewing (Not)
Imagine Branches Sell 1 in 4 & 1 in 6 Houses Locally
Please, Not Penalties Again!!!
Mop Up Your Bank Holiday Blues
Houses Sell Themselves....
Record number of house sales!
IMAGINE - USAIN BOLT - BECKHAM - What is the Link?
How Long To Sell A House??
Snow Time Like The Present
HOUSE PRICE PREDICTION FOR 2010
Increased Licensing for Estate Agents
The Rightmove or The Wrong Move
The Watford – Bushey Connection.
INSTRUCTING IMAGINE GIVES YOU A 97% CHANCE OF FINDING A BUYER!!!!
Oops, I forgot to mention....
‘You Win Some, You Move Some’
THE GRAND NATIONAL ANALOGY
Are We Brave, Foolish or Just Very Good???
CALLING Cassiobury / Nascot Wood.
NEWS FLASH - House Prices Rise
Does The Bank Base Cut Matter To The Housing Market?
A Diet Coke and Seven Straws Please
What’s the French word for queue?
TURN YOUR TELEVISION OFF!!!
Tread Carefully In The Housing Market
Falling House Prices Have An Upside
STAMPING DOWN ON STAMP DUTY
Are There Any Buyers Out There?
Is Now a Good Time to Buy for First Time Buyers?
Mortgage Rates - A Conflict of Interest
To Let or not To Let? That is the Question.
Is it business or personal?
What’s Missing From The Property Market?
Are Less People Really Looking?
My magnetic personality or my expertise?
Choosing Colours That Sell Homes
Sell your home with the help of our House Doctor.
How To Read The Market....
To Accompany or Not Too Accompany
Mortgage Costs Spiralling...
Diary of an Estate Agent 2
Is Now A Good Time to Buy???
Which Agent Should You Choose??
Imagine Refurbishment Complete
Tesco Suspend Property Market
Between a 'Rock' and a Hard Place
The Wonders of Technology
The Customer is always right
Improving an Estate Agents' Rep