

One of my priorities in business is to keep things fresh. I try to come up with new, or re-work old, ideas on a regular basis. The 'View from the Cole-Face’ articles is one such trial that turned out to be a real winner.
It is simply a weekly editorial piece that tells how it really is working in Estate Agency. How legislation affects us, some of the comedy moments that occur, my own views on the good and the bad of the business and frankly any other musings I care to put to print.
The pieces appear in our weekly local paper adverts. They can vary from serious political comment to tongue in cheek rants to generally putting the world to rights. Whether you agree with the comments or not, we've found the straight talking is appreciated and the fact I’m not your stereotypical smarmy estate agent tends to enhance our reputation.
We receive more and more instructions based on clients being ‘fans’ of the articles and that persuaded me to archive them via our website rather than retain them purely in our paper advertising.
If you get chance to flick threw them I hope you enjoy. Feel free to email me any property questions you would like me to tackle in future articles.
For more info contact Mike Cole via email: Mike.cole@imagine-group.co.uk
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The Consistently Inconsistent Property Market
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