Home Sales Lettings New Homes Executive Homes Book a Valuation Why us? Letting Mortgages Conveyancing House Doctor Land/Development HIP's Property Northwest The Making
of Imagine
Meet the Team About Watford View from the
Cole-Face
The Imagine Minis The Web Client Feedback Find Us

Imagine Estate Agents
6 Charter Place
Watford
WD17 2RR



MIKE ‘JEDI’ COLE - OWNER
More detail on how I came to be here can be found on the ‘Making of Imagine’ page.

The challenge in recruiting a team for this business is that clients, quite rightly, expect us to be open very long hours, to be knowledgeable and professional on housing and financial matters and have great people skills. However, in my experience, the individuals who will do the hours are usually young, inexperienced and lacking in people skills and the ones who do retain those qualities don’t want to work the hours. The team below have been hand picked to ensure we can cover all bases. If they are young they are well mannered, none cocky and happy to pass on difficult situations to more experienced hands and if they are a bit older they are still young enough to retain the enthusiasm to put in the hours required.
  • Fav Music – Dire Straits
  • Fav Food – Tapas
  • Fav Film – Usual Suspects
  • Fav TV Programme – Anything with Ray Mears
  • Most Like to Meet – Mark Knopfler/Tiger Woods/Richard Branson


  • MARK ‘HARRY’ MATTHEWS – LETTINGS MANAGER
    Devilishly handsome and retaining a youthful smile despite his mounting years, Mark worked with me for 10 years at our previous business. Mark has always been a grafter, hugely reliable and the archetypal ‘safe pair of hands’. Famed in our social calendar for being like the Olympic Torch - he never goes out – inside work he is able to manage his part of the business with class and assurance.
  • Fav Music – Richard Ashcroft
  • Fav Food – Lobster Thermador
  • Fav Film – The Shawshank Redemption
  • Fav TV Pprogramme – Match of the Day
  • Most Like to Meet – Lance Armstrong


  • GLENN ‘SYNDROME’ SMITH – SALES MANAGER
    Hand picked as one of the most talented individuals I have worked with in all my time in the business, Glenn has developed into a pretty complete package in terms of the skill requirements of an agent. He’s a great people person, very hard working, dedicated and great with new staff. His maturity belies his years, in fact only a slightly dubious hairstyle gives the game away.
  • Fav Music – The Frey
  • Fav Food – Pie and Mash
  • Fav Film – Gladiator
  • Fav TV Programme – I don't do TV
  • Most Like to Meet – Roy Keane


  • NADYA ‘NOODLES’ BASRAWI – LETTING NEGOTIATOR
    Adding youthful glamour to the team our Arabic descendent Nadya brings a touch of class to proceedings. She has a wicked sense of humour and loves being ‘one of the boys’ in office banter. She is famed for her dancing style that makes you assume she has hot coals in her underwear. As well as agreeing new lets her role includes maintaining the administrative records on all our lettings files, a task of importance that can’t be overstated.
  • Fav Music – Bon Jovi
  • Fav Food – Cheesecake
  • Fav Film – The Goonies
  • Fav TV Programme – Top Gear
  • Most Like to Meet – Simon Cowell/The Stig


  • TOM ‘BELLS’ O’SHEA – SALES NEGOTIATOR
    Tom is the youth of the team and that, along side his cuddly physique, make him an adorable creature. He has an infectious enthusiasm for his job that rubs off on both staff and clients alike. He really, really loves his working role. (Almost as much as he loves the bacon variety).
  • Fav Music – Red Hot Chilli Peppers
  • Fav Food – Creole Chicken (allergic to small portions of anything)
  • Fav Film – The Business
  • Fav TV Programme – Eastenders
  • Most Like to Meet – Ricky Hatton


  • JASON ‘LORD’ BAKER – SALES NEGOTIATOR
    With a daily intake of coffee and diet coke that would keep a corpse buzzing, Jason is another to display boundless energy and enthusiasm for his work. He has a great stream of one-liners and generally enjoys the verbal side of the job – meaning he talks for England! He has a background in service industries that gives him a very genuine desire to do right by people, an ethos that I really look for when recruiting.
  • Fav Music – Razorlight
  • Fav Food – Thai Food
  • Fav Film – Once Were Warriors
  • Fav TV Programme – Ready Steady Cook
  • Most Like to Meet – Noel Gallagher


  • VALERIE ‘LUCKY NUMBER’ SLEVIN – SALES PROGREESOR
    Watching over the flock like a proud Mother Hen, Valerie keeps everyone in check as the voice of experience she undoubtedly is. Battling back to working life after two knee replacement operations she is another truly hard working character whose effort level would shame many half her age. Her role is undoubtedly the most difficult of all the staff as she is directly in the firing line of clients during the transaction process when they are at their most stressed. Not a position for the faint hearted and one she carries out with real integrity.
  • Fav Music – Elvis Presley
  • Fav Food – Thai
  • Fav Film – Dirty Dancing
  • Fav TV Programme – Eggheads
  • Most Like to Meet – Mohammad Ali



  • Bespoke branding for homes valued in excess of £400,000
    Click on the link
    below to view
    our executive homes



    Imagine are proud members of the Watford Juntion BNI Chapter. For more information on BNI and our affiliates, click here.


    View from the Cole-Face

    Imagine owner puts the world to rights with his weekly ‘tongue in cheek’ editorial column.

    Are Less People Really Looking?

    At the start of this year we started running an analytics package on our website as part of our marketing investment.. ..

    ...full article this way ››